Duni Group 2022 / Strategy The five core areas of the strategy The 2030 Strategy consists of five core areas. The tree symbol represents our environmental focus, but also our fiber-based heritage. The five areas form a solid root system for our activities. Position Our goal is to be a trusted sustainability leader 2030. We want to take a leading position in our industry and be the first choice for environ- mentally smart and circular solutions. Over the next few years, we will renew our range and develop our branding. We are driving posi- tive change in partnership with key stakeholders. Our main goals for 2030: • We are where people meet to enjoy food and drink together. • Our brands inspire and drive our industry to give back more. • As the most trusted and inspiring partner for environmentally smart solutions in HoReCa+*, we offer a wide range of solutions and have a fully circular business. *Including hospitals, care for the elderly, etc. Innovation We will develop our existing offer and create new solutions that better match changing demand and new laws. Investing in innovation is essential for us to be competitive. In our innovation, we will focus on gaining insights, exploring and creating future opportunities. Partnerships and investment in new business are crucial to success, as is skills development. Our main goals for 2030: • We have identified and developed several eco- smart and circular options and expanded our offer to new categories and digital solutions. • We have invested more in innovation and col- laborations with external partners to support this. Business operation Our business activities are the backbone of achieving our ambitious sustainability goals. This includes our vertical integration (Duni) as well as the products and materials we buy from other manufacturers (BioPak). To achieve this, we will ensure environmentally sound and circular value chains and reduce costs in our own production . We optimize logis- tics across Europe and start building logistics solutions as a service. Our main goals 2030: • We operate in a resource-efficient, environmen- tally-smart, transparent and effective way with net zero greenhouse gas emissions (scope 1 & 2). • We have satisfied customers and logistics solutions that add customer value. People & Culture If our staff are not engaged and taking an active part, it will be difficult to achieve our 2030 goals. We need to build an inclusive culture where everyone counts and feels that their work matters. We are now building a value- and goal-driven organization and expanding our core compe- tencies in innovation, sustainability and digitali- zation. Other initiatives include strengthening our leadership and increasingly working in cross-functional teams. Kunder Verksamhet Customers To remain relevant in the market, we need to have a more customer-centric, outside-in perspective. We need to focus on how we can best help and support our customers and make it easy to do business with us. That is why we will introduce a new marketing model and digital platform in key European markets. Businesses will grow in existing and new markets. Our main goals 2030: • We are a reliable partner in Europe with a multi-channel model to the market. • The Duni business is growing in carefully selected markets in the Middle East, Asia- Pacific and North America. • The BioPak business is the market leader in Australia and New Zealand and a strong brand in Europe, the US and developed economies in Asia. Our main goals 2030: • We have a strong set of shared values that bind us together globally across the Group. • A higher purpose, value-based leadership, focus on growth, innovation, learning and cross-functional teams support this value base. 15
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